I’ve migrated my website to

I get it

You’ve heard of copywriting, but you’re not super sure what a copywriter can do for your small business.

Your business is off to a good start, and you want to keep making smart investments. You want plenty of bang for your buck.

Your business is your baby. You want to work with someone who genuinely cares—someone who’s as passionate as you are.

I got you

I’m Nick Petrou, a Perth-based copywriter. I write clear, concise web copy for small businesses so their websites do the heavy lifting, not them.

But it’s not just about copy. I’ll guide you through a tried-and-tested process that will hone your brand to a fine point and help you get business.

I keep this process as straightforward as possible so that you know exactly what I need from you and exactly where we’re heading.

If your web copy is entertaining, great. But what’s a billion times more important is that it’s actually getting the reader to take action.

At the end of the day, if your website’s not getting someone to buy something, sign up for something, or do something else, why waste your hard-earned dollarydoos on it?

So what exactly can I do for you?

Website copy

Video scripts

Blog posts


After any of that? Something else?
Either way, let’s chat about it in a FREE 15-minute consult.

My projects

Web copy for Health Coach Christian

I revamped Health Coach Christian’s website, writing the copy for 6 web pages and 13 product descriptions.

Scriptwriting for Frontier Media

I’ve written over 250 scripts for Frontier Media, whose largest YouTube channels are The Front (400k+ subs) and Geetsly’s (500k+ subs).

Script editing for LENS

I helped Chad Gerber with the script for LENS. Among other awards, it has won Best Inspirational Film at the 2021 LA Film Awards and Best Australian Short Film at the 2022 Australian Film Festival.

Turje: A Ghost Town

I wrote my grandad’s memoir. This included five full-day interviews, about 7,000 words of writing, two rounds of revisions, and proofreading. You can read Turje for free in the PDF below, or pick it up for cheap on Kindle.

Note: Mobile devices might not display the embedded PDF.

More projects

At the risk of overcrowding this page, I’ve put some of my other projects on a different one.

Ready to take your business to the next level?


Cameron Hay, Frontier Media

“a subtle touch of humour and wit”

After having worked with Nick for the past 2 years, I can confidently say you will not find a man more dedicated to the art of writing. Nick’s ability to dive into topics he doesn’t have extensive knowledge of and synthesise the research into an entertaining piece of content is second to none. The subtle touch of humour and wit found in his writing can also translate to the team environment. Whilst always time-conscious and ready to knuckle down when needed, Nick is a larrikin always ready to have a laugh and participate in workplace banter. With stellar writing skills and a very high level of interpersonal skills, Nick makes an amazing addition to any team or writing project.

(See this testimonial on LinkedIn.)

Chad Gerber, Chad Gerber Photography

“efficient and dedicated”

I’ve had the pleasure of working with Nick for a number of years now on multiple projects. He is efficient, dedicated, and extremely creative. I cannot recommend Nick more for all writing works you may have!

(See this testimonial on LinkedIn.)

Christian Huggins, Health Coach Christian

“went the extra mile”

Nick went the extra mile to do back-end research on my competitors, and even spent hours going through my social media content and other works so that he could best capture my voice. We had an online working document where he would leave comments, make amendments, ask further questions, elaborate on changes made, and we could brainstorm other ideas to ensure that I was totally happy with each and every section. Nick met every single deadline and kept me in the loop throughout every stage. He is funny, easy to get along with, and is highly professional which made the entire process fun, seamless, and stress-free.

(See this testimonial on LinkedIn.)

Health Coach Christian’s video testimonial

Ready to take your business to the next level?