Is your copy turning readers into customers right now, without costing you an arm and leg?

At the end of the day, good copywriting sells your product or service, or makes your reader feel or do something. If your copy’s not doing any of that—if it’s just entertaining your reader or scoring a quick laugh—then why waste your hard-earned dollarydoos on it?

I’m Nick Petrou, an Australian copywriter based in Perth. I write copy that fulfils its objectives, turning readers into customers and fans. I do this in a way that’s straightforward and affordable, so you know exactly what’s going on and can put more of your time and money into other things.

With all that said, this doesn’t mean we can’t have fun writing copy, nor that you can kick back and expect diamonds without giving me something to work with. When I write copy for you, it’s a collaborative process. We’re beginning what I hope will be a fruitful relationship, and strengthening your brand along the way.

After we iron out all the important things like your target audience, your product or service’s features, its benefits, and your tone of voice, I’ll write you some next-level copy. We’ll then go through it together to make sure it’s actually inspiring your reader to do or feel what you want them to.

That’s the gist of it, but I wanted to be upfront about the whole working together thing because honesty is something I prize above all else. If we’ve got that, we’re gonna go far.

So what exactly can I write for you?

  • Scripts, including video and podcast scripts
  • Website copy, including landing pages, about pages, and more
  • Blog post and articles
  • Social media posts and profiles
  • Belated birthday cards
  • Emails
  • Newsletters
  • Brand stories
  • Taglines
  • Product descriptions
  • Brochures and flyers
  • Ebooks
  • I also offer proofing, editing, and ghostwriting (ooo, spooky)

For samples of my work, scroll on down.

If you want to see my copywriting process and my rates, check out my How I work page.

If you’re ready to chat, feel free to reach out telepathically or press the button.

» Scriptwriting for Frontier Media

Frontier Media is a media production company specialising in YouTube videos, with its largest channels being The Front (~400k subscribers) and Geetsly’s (~500k subscribers). I’ve been writing scripts for Frontier Media since October 2019 (mostly for The Front and our new channel The Braved), with over 200 scripts to my name so far. I tackle/have tackled a range of other tasks, too. These include writing website copy, writing business documentation, editing other writers’ scripts, managing production teams, managing YouTube channels, managing social media, and more.

» Script development for LENS (released 07.2021)

I helped Chad Gerber write the script for his award-winning short film LENS. Among other awards, it has won the following:

  • Best Inspirational Film at the 2021 LA Film Awards
  • Best Australian Short Film at the 2022 Australian Film Festival

» Script development for AHV (released 05.2021)

Via Chad Gerber, I helped Australian Honey Ventures (AHV) with the script for their “Invest Now” video, and I’ve done a bit of other work here and there for them, too.

» Script development for the Shire of Murray (finished 01.2020)

I helped Chad Gerber write the script for the Shire of Murray’s entry to the 2021 GWN7 Top Tourism Town Awards. The video, which is about tourism in Dwellingup, won the Gold Medal in the Small Tourism Town category.

» Writing for HealthJob (finished 12.2020)

I wrote a few articles for HealthJob from September 2020 to December 2020.

» Writing for The Jerk’E’Club (finished 15.12.2020)

I wrote the blog post series Tales of Two Jerks for The Jerk’E’Club from October 2019 to December 2020, for a total of 10 chapters, and some of their website copy.

» Editing for Chad Gerber (finished 12.2019)

I edited thirty blog posts for Chad Gerber as he travelled to as many places around the world. I edited Chad’s posts from April 2019 to December 2019, and I think the results speak for themselves.

» Blog articles for REIZE (finished 15.01.2018)

I wrote twelve blog articles for REIZE in 2017 and 2018. All but two of them were about video games.

What are you doing all the way down here? Swing me a message already.